A year ago Queensland was hit a double blow from devastating floods and cyclone Yasi. Twelve months on and tourism in the sunshine state is bouncing back according to local operators.
Australian Bureau of Statistics results show a consistent growth in tourist numbers indicating a positive future for accommodation providers with an increased occupancy rate and average length of stay.
Much of this success comes from Tourism Queensland’s $12 million Nothing Beats Queensland campaign that was released immediately after the summer’s disasters.
Metro Hotels who have three properties in Queensland, have reported a rise in occupancy rates of up to 10 per cent in Gladstone, 12 per cent Brisbane and Ipswich.
The Metro Hotel on Wickham Terrace Brisbane and the Metro Hotel Ipswich International both suffered as a result of last January’s floods. “Luckily, both of these properties are on high ground so they were not directly damaged by the flood waters,” explains Metro Hotels Chief Operating Officer, George Bedwani.
The Metro Hotel and Apartments Gladstone also suffered because of the floods and cyclone Yasi. “Access to Gladstone from the southern and northern parts of the Queensland was completely cut off for a number of days,” said Mr Bedwani. “Gladstone is a mining hub and these natural disasters put a very large dent in their business and ours.”
According to Mr Bedwani, the future is looking positive for Queensland hotels. ”Queensland and Queenslanders are very resilient and the way everyone has pulled together to things up and running again is simply remarkable,” he said.
Queensland Hotels Bounce Back
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